Interweaving brand strategy, identity design and spatial branding into multidimensional experiences
Our studio interweaves brand strategy, identity design and spatial branding into multidimensional experiences.
T: 010 – 4254997
Boijmans van Beuningen
Le Coq Sportif
Van den Herik & Verhulst
Van de Vijver
Stirlings is the new leading oil manufacturer for the automotive industry. We translated their devotion for racing and the associated lifestyle into two core principles; “classic quality, modern performance”.
With this in mind, we gave the company its name, a bold visual identity a solid packaging design and fresh website.
Home of the original stroopwafel
When the oldest Dutch syrup waffle bakery, sole purveyor to the Royal Household, approached us to create a new premium brand, we where thrilled to bring it back to the golden age of the ‘stroopwafel’.
In Goudstroop we found the right name. For the brand’s identity, the rich and sophisticated Art Deco movement heavily inspired us. We are currently designing the first of more Goudstroop stores.
Bobby’s Dry Gin
Bobby’s is our first achievement as collaborative brand architects. We are responsible for brand strategy, branding, packaging and spatial design. The gin and jenever is named after Jacobus Alfons, known to his friends and family as Bobby. It was his unique Indonesian genever recipe that inspired grandson Sebastiaan to create a balanced gin, blending the spirit of Schiedam, with the spice of Indonesia. The classic ‘kruik’ bottle was reshaped for the 21st century made of smoked glass and screen printed Ikat pattern.
House of Herman Jansen
Giving context and identity to a premium, global distilling company
Herman Jansen approached us to give context and form to a new premium House of fine spirits and liqueurs. We developed brand strategies, (re)shaped their brand identities and created campaigns to bring its brands to life.
Till date Containr Affairs contributes to the expansion of the ambitious global distilling company.
Photography: Koers von Cremer
Redefining the world of yogurt
The world’s leading dairy company challenged Containr Affairs to redefine its yogurt activities in the out-of-home-channel. Their beautiful cooperative tradition of dairy and fruit farmers became our starting point.
We developed a farm to bottle approach, where the freshest yogurt hospitality is offered to everyone at every occasion.
Currently we are developing a powerful innovation program for the transition towards a healthier society.
Photography: Rubén Dario Kleimeer
Give context and meaning to new designed Headquarters
Medical & health care is in heavy transition. Complex challenges require bright initiatives that’s why healh insurance company VGZ invited us to collaborate on creating a futureproof headquarters.
First assignment contained solid storytelling executed throughout the building. Currently we develop a powerful program format, which gives meaning to innovation and the transition towards a healthier society.
Photography: Maarten Laupman
If 3/4 of your mixer is soda,
make sure you use the best
In 2015, this small powerhouse invited us to reshape the brands on-trade & off-trade strategy for the Dutch market. Second assignment was to create a travelling bar concept that made Fever-Tree more tangible in the Netherlands. King Charles II tickled all senses in a wilderness of all that makes the brand unique.
Photography: Sophia van den Hoek
Cultivate a new premium segment
Containr Affairs collaborates with Unilever on the high-end icecream brand Magnum since 2013. We developed the Magnum Pleasure Store Amsterdam which was a retail execution, with various mobile extensions at Bijenkorf and Schiphol Airport and designed many bespoke branded items throughout the years.
Photography: Mathilde Karrer
Revive a city’s icon
In 2006, this 1.9 km-long railway viaduct, built in the northern part of Rotterdam, was purchased for redevelopment into an urban destination. Contaínr Affaìrs was invited to create a strategy and curate the estate with inspiring retail enterpreneurs, Michellin star chefs and by programming the area with events and festivals we where able to introduce it to a new audience.