Ruud van Doorn
Curators of culture
Their ambition to build a luxury brand from remote areas around the world was a great starting point for our naming process. A Compendium as a collection of things that have been gathered together and presented as a group. To support their vision of sourcing different territories around the world and make beautiful products out of it, our aim was to find a clear system to give meaning to their carefully curated edit.
Collection of origins
In ‘Collection of Origins’ abbreviated as c/o we found the ideal solution to highlight the different territories to the forefront of communication. This helped Compendium to cross borders. Not only in the experience of beauty rituals, but also in translating its cultural formulation, celebrating origins, diversity and idiosyncrasies.
We centered the aesthetic approach around the beauty of aging, translating natures own aesthetics into modern statements. To create this beautiful contrast we’ve kept the identity as clean as possible, giving as optimal space to breath. Compendium will launch April 2020.