Read our manifest
2016 - Ongoing
Brand Strategy
Creative Direction
Identity Development
Titia Hahne
Alexander Schakel

Classic quality, Modern performance

Stirlings is a new top oil manufacturer for the automotive industry. An industry known for its cliches and the endless clamour from engines and excited spectators. Containr Affairs decided to help Stirlings emerge from the noise by breaking stereotypes and pushing boundaries.

World of Racing

By focusing on the heydays of vintage racing, we were able to create a completely different universe and associated lifestyle for a competitive brand competing with the big boys such as Castrol, Valvoline and Mobile 1. To strengthen this message further we fashioned the slogan ‘Classic Quality, Modern Performance’ and knighted the company with its iconic name, in honour of the legendary racer Stirling Moss.

Colors and shapes

It’s easy to get lost between all the series and its specs. Numbers and words alone are simply not going to cut it. Therefore we’ve developed a sophisticated color and shape palet. Colours derived from famous racing tracks like Hockenheim, Spa and Monza are paired up to mark Stirlings’ series and make them stand out from each other. The same goes for the viscosity specs. Blue and purple indicate low and high temperature and the thickness is indicated with a circle, dodecagon, decagon, octagon or hexagon. Added to the exact specs it becomes a clear and rock solid methodology.

Clean grids

A bold visual identity and a clean, informative design grid allowed us to make the entire product range future proof. It was our goal to create maximum impact with minimal investment, using standard cans and stripping them back as much as possible. As a result Stirlings could be positioned as something completely unique and different from the rest of the market. Nowadays, Stirlings is a well-established brand, continuing to break boundaries, whilst being sold at numerous locations worldwide.

A strategy driven agency championing food, beverage and hospitality industries


We interweave brand strategy, branding and spatial surroundings into multidimensional statements. By triggering business ambitions and visual aesthetics in equal measures, we enable boutique brands and multinationals to take the lead in this ever-evolving landscape. Since 2001 we have focused on the premium food, beverage and hospitality industry, creating from bottle designs to brand names, bars, books, boutique hotels and everything in between. These insights and experiences drawn us into innovation- related industries, which now have become a second nature to us.


Creative Direction · Packaging · Scenography · Spatial Design · Branding · Digital · Identity Development · Concepting · Art Direction · Brand Strategy · Web development

For further inquiries feel free to contact us at

Contaínr Affaìrs
Goudsesingel 208
3011 KD Rotterdam
The Netherlands
+31 10 42 54 997