Alicia offers pay-per-minute insurance accessible within seconds. E-commerce platforms embed Alicia’s tech and workers create an account to make their insurance accessible with a swipe. It’s that simple. The Licences, the tech, the custom products and great customer care, Alicia has got it all.
Making insurance accessible
This is the era where old world conventions are being challenged and modern work is evolving to technology-driven platforms. The only glitch: it’s lacking proper insurance. Thousands of freelancers, doing the gig of their lives, are now uninsured. This is where Alicia comes in. It identifies and solves unnecessary insurance gaps by democratising insurance to independent workers at any time.
Ultra—Simplicity
Alicia is a brand with a point of view, which we wanted to bring across in a brutally simple way. With the visual concept of ‘Alicia is typing’, we further personalised the brand name into a character. Just like the plug & play tech solution the identity is simplified to the core. No fancy fonts or design elements, but a text-based identity uncompromisingly simple. Only a blinking cursor behind ‘Alicia’ reveals to the world that the company is not just there to deliver a service but also shares a voice. We further humanised the brand with video testimonials.
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