vaneeghen
Nutritious solutions since 1662.
Intro Insight Idea Impact
1662 onwards

Van Eeghen is the oldest family business in the Netherlands whose origins date back to the 17th century where they sold spices like cinnamon to the VOC ships. We were honoured and thrilled that they commissioned us to create a completely new brand strategy. A new accompanied identity had to ensure a better representation of where the company stands today with their unique portfolio of supplements they offer to top nutrition companies worldwide.

2018 Brand strategy - Identity design - Digital design

Ratio and Emotion
The main goal was to help the brand transition from a respectable trader to a modern knowledgeable distributor. Whilst collaborating closely with the team on the company dna, we noticed such energy and enthusiasm that it became essential to encapsulate this into the new identity. We searched for a pleasant tension between ratio and emotion, thoughtfulness and playfulness; a friction where energy is created.

Wordmark creation
That is how the logo came to life. We created a custom typeface out of a circular ‘molecule-like’ grid and chose to connect the two separate words in ‘van Eeghen’ together for better international readability. The end result: a contemporary logo with classic touches.

Order is the shape upon which beauty depends
With that quote in mind we translated both their historical values and sense of innovation into an entirely new visual language. We came up with the visual concept of encyclopaedias. As a result, we were able to show off a huge amount of products in a clear and comprehensive manner as well as demonstrating how knowledgeable Van Eeghen is without boasting.

Modern Encyclopaedia
Like a modern encyclopaedia, simple, elegant and stripped down to its function, the website design was above all – moldable and thus translatable into print. The vivid shades of green were inspired by the beautiful old printed ones. To underline the playfulness of the brand, we chose a vibrant and warm dash of orange.

‘Containr thoroughly understood our DNA and translated this into a next level brand identity.’

— Jeroen van Eeghen CEO vaneeghen

A partner to make your mission reality.

 

We are Containr Affairs, an office for strategy and branding. Our team of creatives think, make and build for bright entrepreneurs and marketing executives who want to take the lead and change the face of the boardroom. Whatever position your brand is currently in, we help you identify where to go next.

Acclaimed for three practice areas, we work as follows:

Compass. We start by researching cultural shifts that map out the universe your business plays in and how this affects your actions. We connect with your ambitions through conversation before (re)shaping your brand fundamentals, which will lead to clarity, underline culture and foster your ambitions.

Creation. Your brand is a sum of all parts. How it looks and feels. How it talks and sounds, and how it tastes and smells. In this phase we bring fundamentals to life and create you a proper stage performance. Our studio executes creativity without boundaries, to make sure your story is admired on paper, on screen and in-store.

Content. For brands who need to stay relevant on a daily basis, our studio offers high quality and fast production of brand journalism, imagery and graphic design across all channels.

Since 2001 we have delivered results for bars, bodegas and boutique hotels, beer, booze and beverage brands, buildings and building companies, beauty brands and bespoke perfume houses. With most of our clients we have built lasting relationships. Others even became partners in business.

Talk to us about your next move.

Services

Brand creation · Brand transformation · Brand strategy · Brand naming · Storytelling · Identity design · Campaigning · Brand activation · Packaging · Digital design · Brand journalism · Branding · Concepting · Imagery production · Spatial design · Web development

New business


Partnership for us starts with understanding each other and having conversations. We listen to clients' needs, asking questions about their ambitions and understanding where they want to go so we can create an informed approach.
Get in touch to discover where to go next

+31 10 42 54 997
mail@containraffairs.com

studio containr affairs

Contaínr Affaìrs

 

Goudsesingel 208
3011 KD Rotterdam
The Netherlands

 

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