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Brand strategy
Brand identity

From truck trader to mobility partner

Respected truck trader TMH has evolved into a ‘Partner in Mobility Solutions’ offering a wide range of services including full lease options. This shift has transformed its identity to the core. We’ve helped them create the strategic roadmap and tailored a sleek identity that fits TMH’s new proposition. Grand gestures that match the toughness of the trucks and the people who operate them.

Ownership versus Usership

As the global trend moves from ownership to usership, rental subscriptions have become TMH’s main focus. The strategic roadmap that was created, has been a blueprint for a clear-cut and straightforward 7-step-program to a full service rental subscription. It is designed to take away hurdles and answer questions a potential client might have. The program is not only integrated in the tools we’ve created for their sales team, it’s also embedded in the fabric of its organization.

A partner to make your mission reality.


We are Containr Affairs, an office for strategy and branding. Our team of creatives think, make and build for bright entrepreneurs and marketing executives who want to take the lead and change the face of the boardroom. Whatever position your brand is currently in, we help you identify where to go next.

Acclaimed for three practice areas, we work as follows:

Compass. We start by researching cultural shifts that map out the universe your business plays in and how this affects your actions. We connect with your ambitions through conversation before (re)shaping your brand fundamentals, which will lead to clarity, underline culture and foster your ambitions.

Creation. Your brand is a sum of all parts. How it looks and feels. How it talks and sounds, and how it tastes and smells. In this phase we bring fundamentals to life and create you a proper stage performance. Our studio executes creativity without boundaries, to make sure your story is admired on paper, on screen and in-store.

Content. For brands who need to stay relevant on a daily basis, our studio offers high quality and fast production of brand journalism, imagery and graphic design across all channels.

Since 2001 we have delivered results for bars, bodegas and boutique hotels, beer, booze and beverage brands, buildings and building companies, beauty brands and bespoke perfume houses. With most of our clients we have built lasting relationships. Others even became partners in business.

Talk to us about your next move.


Brand strategy · Brand activation · Brand creation · Brand journalism · Brand identity · Brand transformation · Branding · Concepting · Digital · Imagery · Spatial branding · Web development

For further inquiries feel free to contact us at

Contaínr Affaìrs
Goudsesingel 208
3011 KD Rotterdam
The Netherlands
+31 10 42 54 997