2016 - Ongoing
Brand strategy
Identity design
Mathilde Karrer

The first syrup brand for adults.

Lemonade stereotypically revolves around children, sugar and bright colours. Until now, there was no premium syrup available to a more mature target group in the Netherlands. Inspired by the premium beverage culture, Pinkyrose, a lemonade syrup, is produced in small batches made from fresh & natural ingredients. The syrup was made available to bars and restaurants.

A mascot to love
We shaped Pinky Rose in homage to the famous ‘pink lemonades’, easygoing along with a pink flamingo as the brands’ mascot. For the packaging, we sourced a distinctive olive oil tin to hold the syrup paired with a clean and mature visual language to round the brand off.



We are in a very challenging growth phase of our brand, at this point Containr Affairs is capable like no other to bring the perfect balance between creativity and business opportunities.
Hugo van den Emster — Founder

Expansion strategy
In 2018, Pinkyrose sold 500.000 glasses of lemonade in the Netherlands alone. We are helping the brand currently on the expansion strategy for the Benelux.

A partner to make your mission reality.


We are Containr Affairs, an office for strategy and branding. Our team of creatives think, make and build for bright entrepreneurs and marketing executives who want to take the lead and change the face of the boardroom. Whatever position your brand is currently in, we help you identify where to go next.

Acclaimed for three practice areas, we work as follows:

Compass. We start by researching cultural shifts that map out the universe your business plays in and how this affects your actions. We connect with your ambitions through conversation before (re)shaping your brand fundamentals, which will lead to clarity, underline culture and foster your ambitions.

Creation. Your brand is a sum of all parts. How it looks and feels. How it talks and sounds, and how it tastes and smells. In this phase we bring fundamentals to life and create you a proper stage performance. Our studio executes creativity without boundaries, to make sure your story is admired on paper, on screen and in-store.

Content. For brands who need to stay relevant on a daily basis, our studio offers high quality and fast production of brand journalism, imagery and graphic design across all channels.

Since 2001 we have delivered results for bars, bodegas and boutique hotels, beer, booze and beverage brands, buildings and building companies, beauty brands and bespoke perfume houses. With most of our clients we have built lasting relationships. Others even became partners in business.

Talk to us about your next move.


Packaging · Brand strategy · Brand activation · Brand creation · Brand journalism · Identity design · Brand transformation · Branding · Concepting · Digital design · Imagery production · Spatial design · Web development

For further inquiries feel free to contact us at

Contaínr Affaìrs
Goudsesingel 208
3011 KD Rotterdam
The Netherlands
+31 10 42 54 997