Pinkyrose is a lemonade brand specialised in making fresh, handmade lemonade syrups with the finest ingredients. Vegan and gluten-free. Its natural ingredients —without any artificial additives— make the syrups a healthier alternative to mass-produced soft drinks. Never compromising on quality. Always bursting with flavour.
Something new and fresh
Lemonade stereotypically revolves around children, sugar and bright colours. Until now, there was no premium syrup available to a more mature target group in the Netherlands. Inspired by the premium beverage culture, Pinkyrose, a lemonade syrup, is produced in small batches made from fresh and natural ingredients. The syrup is made available to bars and restaurants.
A mascot to love
We shaped Pinky Rose in homage to the famous ‘pink lemonades’, easygoing along with a pink flamingo as the brands’ mascot. For the packaging, we sourced a distinctive olive oil tin to hold the syrup paired with a clean and mature visual language to round the brand off.
Exspansion strategy
In 2018, Pinkyrose sold 500.000 glasses of lemonade in the Netherlands alone. We are helping the brand currently on the expansion strategy for the Benelux.
‘We are in a very challenging growth phase of our brand, at this point Containr Affairs is capable like no other to bring the perfect balance between creativity and business opportunities’
—Hugo van den Emster, founder Pinky Rose
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