Read our manifest
2014 - Ongoing
Brand Strategy
Identity Development
Mathilde Karrer

Fresh Handmade Lemonade

Lemonade stereotypically revolves around children, sugar and bright colours. Until now, there was no premium syrup available to a more mature target group in the Netherlands. Inspired by the premium beverage culture, Pinkyrose, a lemonade syrup, is produced in small batches made from fresh & natural ingredients. The syrup was made available to bars and restaurants.

A mascot to love
We shaped Pinky Rose in homage to the famous ‘pink lemonades’, easygoing along with a pink flamingo as the brands’ mascot. For the packaging, we sourced a distinctive olive oil tin to hold the syrup paired with a clean and mature visual language to round the brand off.



We are in a very challenging growth phase of our brand, at this point Containr Affairs is capable like no other to bring the perfect balance between creativity and business opportunities.
Hugo van den Emster — Founder

Expansion strategy
In 2018, Pinkyrose sold 500.000 glasses of lemonade in the Netherlands alone. We are helping the brand currently on the expansion strategy for the Benelux.

A strategy driven agency championing food, beverage and hospitality industries


We interweave brand strategy, branding and spatial surroundings into multidimensional statements. By triggering business ambitions and visual aesthetics in equal measures, we enable boutique brands and multinationals to take the lead in this ever-evolving landscape. Since 2001 we have focused on the premium food, beverage and hospitality industry, creating from bottle designs to brand names, bars, books, boutique hotels and everything in between. These insights and experiences drawn us into innovation- related industries, which now have become a second nature to us.


Creative Direction · Packaging · Scenography · Spatial Design · Branding · Digital · Identity Development · Concepting · Art Direction · Brand Strategy · Web development

For further inquiries feel free to contact us at

Contaínr Affaìrs
Goudsesingel 208
3011 KD Rotterdam
The Netherlands
+31 10 42 54 997