2016 - Ongoing
Brand strategy
Identity design

Creating a premium shoe protector.

Technology is changing the world and our lives at a rapid pace. Were other nerds may dream about drones, robots and artificial intelligence, the people at Orange Nano dream about a world where shoes, furniture and designer clothing will always be beautiful, clean and spotless. Piggy Proof® Premium Protectors are the world's most advanced protection products for shoes, textiles and furniture. The formulas based on nanotechnology form an invisible, durable and breathable protective layer that repels moisture, dirt and oil.

Premium Protection

Containr Afairs was appointed to create a premium brand around a range of high quality shoe protector products. We’ve chosen the lifestyle and fashion path to create a pleasant contrast with those typical products you’ll usually associate with the cleaning topshelf in your local supermarket.

What’s up with Piggy?

The name Piggy Proof derives from a pig as a symbol, the ultimate victory of science over nature. Even the wildest pig will stay immaculate and clean after a visit to Zwarte Cross. Every piggy needs to be treated with respect. So Piggy Proof isn’t tested on animals. Piggy Proof is a brand that helps to protect your most beautiful shoes always remaining Box Fresh or old worn-out sneakers smell like a tropical morning breeze. The team of scientists were the first to crack the code. Currently Piggy Proof is sold over more than hundreds of locations throughout the Benelux, ranging from department stores like Bijenkorf to specialized shoemakers.  

Buy less. Choose well. Make it last.

A partner to make your mission reality.


We are Containr Affairs, an office for strategy and branding. Our team of creatives think, make and build for bright entrepreneurs and marketing executives who want to take the lead and change the face of the boardroom. Whatever position your brand is currently in, we help you identify where to go next.

Acclaimed for three practice areas, we work as follows:

Compass. We start by researching cultural shifts that map out the universe your business plays in and how this affects your actions. We connect with your ambitions through conversation before (re)shaping your brand fundamentals, which will lead to clarity, underline culture and foster your ambitions.

Creation. Your brand is a sum of all parts. How it looks and feels. How it talks and sounds, and how it tastes and smells. In this phase we bring fundamentals to life and create you a proper stage performance. Our studio executes creativity without boundaries, to make sure your story is admired on paper, on screen and in-store.

Content. For brands who need to stay relevant on a daily basis, our studio offers high quality and fast production of brand journalism, imagery and graphic design across all channels.

Since 2001 we have delivered results for bars, bodegas and boutique hotels, beer, booze and beverage brands, buildings and building companies, beauty brands and bespoke perfume houses. With most of our clients we have built lasting relationships. Others even became partners in business.

Talk to us about your next move.


Packaging · Brand strategy · Brand activation · Brand creation · Brand journalism · Identity design · Brand transformation · Branding · Concepting · Digital design · Imagery production · Spatial design · Web development

For further inquiries feel free to contact us at

Contaínr Affaìrs
Goudsesingel 208
3011 KD Rotterdam
The Netherlands
+31 10 42 54 997