Read our manifest
2016 - Ongoing
Brand Strategy
Creative Direction
Identity Development

Boxfresh shoecare.

Technology is changing the world and our lives at a rapid pace. Were other nerds may dream about drones, robots and artificial intelligence, the people at Orange Nano dream about a world where shoes, furniture and designer clothing will always be beautiful, clean and spotless. Piggy Proof® Premium Protectors are the world's most advanced protection products for shoes, textiles and furniture. The formulas based on nanotechnology form an invisible, durable and breathable protective layer that repels moisture, dirt and oil.

Premium Protection

Containr Afairs was appointed to create a premium brand around a range of high quality shoe protector products. We’ve chosen the lifestyle and fashion path to create a pleasant contrast with those typical products you’ll usually associate with the cleaning topshelf in your local supermarket.

What’s up with Piggy?

The name Piggy Proof derives from a pig as a symbol, the ultimate victory of science over nature. Even the wildest pig will stay immaculate and clean after a visit to Zwarte Cross. Every piggy needs to be treated with respect. So Piggy Proof isn’t tested on animals. Piggy Proof is a brand that helps to protect your most beautiful shoes always remaining Box Fresh or old worn-out sneakers smell like a tropical morning breeze. The team of scientists were the first to crack the code. Currently Piggy Proof is sold over more than hundreds of locations throughout the Benelux, ranging from department stores like Bijenkorf to specialized shoemakers.  

Buy less. Choose well. Make it last.

A strategy driven agency championing food, beverage and hospitality industries


We interweave brand strategy, branding and spatial surroundings into multidimensional statements. By triggering business ambitions and visual aesthetics in equal measures, we enable boutique brands and multinationals to take the lead in this ever-evolving landscape. Since 2001 we have focused on the premium food, beverage and hospitality industry, creating from bottle designs to brand names, bars, books, boutique hotels and everything in between. These insights and experiences drawn us into innovation- related industries, which now have become a second nature to us.


Creative Direction · Packaging · Scenography · Spatial Design · Branding · Digital · Identity Development · Concepting · Art Direction · Brand Strategy · Web development

For further inquiries feel free to contact us at

Contaínr Affaìrs
Goudsesingel 208
3011 KD Rotterdam
The Netherlands
+31 10 42 54 997