Piggy Proof
Boxfresh shoe care.
Intro Insight Idea Impact
Cracking the code

Piggy Proof is a brand that helps to protect your most beautiful shoes, always remaining Box Fresh or old worn-out sneakers that smell like a tropical morning breeze. The team of scientists were the first to crack the code.

2016 Brand strategy - Identity design - Packaging - Digital design

Forever clean
Technology is changing the world and our lives at a rapid pace. Where other nerds may dream about drones, robots and artificial intelligence, the people at Orange Nano dream about a world where shoes, furniture and designer clothing will always be beautiful, clean and spotless.

Piggy Proof® Premium Protectors are the world’s most advanced protection products for shoes, textiles and furniture. The formulas based on nanotechnology form an invisible, durable and breathable protective layer that repels moisture, dirt and oil.

Premium Protection
Containr Affairs was appointed to create a premium brand around a range of high quality shoe protector products. We’ve chosen the lifestyle and fashion path to create a pleasant contrast with those typical products you’ll usually associate with the cleaning top shelf in your local supermarket.

What’s up with Piggy?
The name Piggy Proof derives from a pig as a symbol, the ultimate victory of science over nature. Even the wildest pig will stay immaculate and clean after a visit to Zwarte Cross Festival. Every piggy needs to be treated with respect. So Piggy Proof isn’t tested on animals.

Buy less. Choose well. Make it last.

Spreading cleanliness
Currently Piggy Proof is sold over more than hundreds of locations throughout the Benelux, ranging from department stores like Bijenkorf to specialised shoemakers.

Office for mission & vision, look & feel.


We are Containr Affairs, an office for mission & vision, look & feel. Our team of creatives think, make and build for bright entrepreneurs and marketing executives who want to take the lead and change the face of the boardroom. Whatever position your brand is currently in, we help you identify where to go next.

Acclaimed for three practice areas, we work as follows:

Compass. We start by researching cultural shifts that map out the universe your business plays in and how this affects your actions. We connect with your ambitions through conversation before (re)shaping your brand fundamentals, which will lead to clarity, underline culture and foster your ambitions.

Creation. Your brand is a sum of all parts. How it looks and feels. How it talks and sounds, and how it tastes and smells. In this phase we bring fundamentals to life and create you a proper stage performance. Our studio executes creativity without boundaries, to make sure your story is admired on paper, on screen and in-store.

Content. For brands who need to stay relevant on a daily basis, our studio offers high quality and fast production of brand journalism, imagery and graphic design across all channels.

Since 2001 we have delivered results for bars, bodegas and boutique hotels, beer, booze and beverage brands, buildings and building companies, beauty brands and bespoke perfume houses. With most of our clients we have built lasting relationships. Others even became partners in business.

Talk to us about your next move.


Brand creation · Brand transformation · Brand strategy · Brand naming · Storytelling · Identity design · Campaigning · Brand activation · Packaging · Digital design · Brand journalism · Branding · Concepting · Imagery production · Spatial design · Web development

New business

Partnership for us starts with understanding each other and having conversations. We listen to clients' needs, asking questions about their ambitions and understanding where they want to go so we can create an informed approach.
Get in touch to discover where to go next

+31 10 42 54 997

studio containr affairs

Contaínr Affaìrs


Goudsesingel 208
3011 KD Rotterdam
The Netherlands


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