Fuel the future.
Brand experience and design
The visual design of the gasstation is an important way to convey the sustainable and futuristic features. Not only when choosing a gas station, but also during the stay at the location, the design and color choice is a perfect way to emphasize the sustainable character of the gas station. To emphasize the sustainable and futuristic features of the brand, we found the right name in ‘NXT Mobility’ in short ‘Nxt’. The use of the colors blue and white gave the identity a pleasant cold and clean finish.
Our client gave us the freedom to interweave brand experience and architecture into an integrally designed mobility concept which basically is the brand identity —more than a logo and a set of colors. It made us decide to ditch the traditional logo and make the marquises so recognizable and distinctive that no additional logos are needed. The construction made of steel, high-quality cloth and equipped with solar panels provide a beautiful appearance both during the day and in the evening . The LED lighting and all gas pump installations work on this solar energy.
The natural environment of the stations plays an important role in the appearance. Consideration has been given to rainwater infiltration and maintenance-friendly green plants.
Five Nxt Mobility filling stations are currently operational and five more are planned for 2020. A total of 50 stations must be open within 2025