Read our manifest
Year
2015 - Ongoing
Client
Type
Art Direction
Brand Strategy
Branding
Concepting
Creative Direction
Digital
Identity Development
Spatial Design
Credits
West Architecten
Pim Top

Fuel the future.

The current climate and environmental problems require a drastic reduction of CO2 emissions and (air) polluting emissions. Good alternatives to petrol and diesel are available, but their availability is not yet optimal. NXT is a new and total design concept for less environmentally harmful mobility which offers opportunities to increase the availability of alternative fuels and energy.

Brand experience and design

The visual design of the gasstation is an important way to convey the sustainable and futuristic features. Not only when choosing a gas station, but also during the stay at the location, the design and color choice is a perfect way to emphasize the sustainable character of the gas station. To emphasize the sustainable and futuristic features of the brand, we found the right name in ‘NXT Mobility’ in short ‘Nxt’.  The use of the colors blue and white gave the identity a pleasant cold and clean finish.

Integral Design

Our client gave us the freedom to interweave brand experience and architecture into an integrally designed mobility concept which basically is the brand identity —more than a logo and a set of colors. It made us decide to ditch the traditional logo and make the marquises so recognizable and distinctive that no additional logos are needed. The construction made of steel, high-quality cloth and equipped with solar panels provide a beautiful appearance both during the day and in the evening . The LED lighting and all gas pump installations work on this solar energy.

Natural Environment

The natural environment of the stations plays an important role in the appearance. Consideration has been given to rainwater infiltration and maintenance-friendly green plants.

Future ambitions

Five Nxt Mobility filling stations are currently operational and five more are planned for 2020. A total of 50 stations must be open within 2025

A strategy driven agency championing food, beverage and hospitality industries

 

We interweave brand strategy, branding and spatial surroundings into multidimensional statements. By triggering business ambitions and visual aesthetics in equal measures, we enable boutique brands and multinationals to take the lead in this ever-evolving landscape. Since 2001 we have focused on the premium food, beverage and hospitality industry, creating from bottle designs to brand names, bars, books, boutique hotels and everything in between. These insights and experiences drawn us into innovation- related industries, which now have become a second nature to us.

Services

Creative Direction · Packaging · Scenography · Spatial Design · Branding · Digital · Identity Development · Concepting · Art Direction · Brand Strategy

For further inquiries
feel free to contact us at

Contaínr Affaìrs
Stationsplein 45
3013 AK Rotterdam
+3110-4254997
mail@containraffairs.com