Nose and Partners
House of Spatial Perfumes
Intro Insight Idea Impact
Worth the smell.

When the people from Delùsh Fragrances approached us back in 2021, they already built up a renowned reputation in creating luxury interior fragrances for the likes of Sergio Herman, Marcel Wanders, Hotel de l’Europe and Hotel August to name a few. They needed help to evolve from a qualitative interior perfume company into the source of the spatial perfume business, known and loved by a leading international clientèle. 

2022 Brand strategy - Identity design - Packaging

Creators of invisible luxury
A branding project for an invisible luxury brand is a very interesting playing field. The perfume business in particular is pretty elusive. It’s an overwhelming universe where brands sprinkle the most exquisite promises. Sadly, a lot of them vanish in front of you. We aimed this rebrand to be straightforward yet intelligent, one that underlines authority without being too stiff and losing playfulness. Creating a chameleon brand that lets others shine, but when it takes the stage, it sparkles.

From our Nose to yours
Nose and Partners was the name and identity that stemmed from our positioning of a House of Spatial Perfumes creating refined and invisible luxury for iconic places in the world. We then reshaped the company’s complete touchpoint experience and drafted a new brand architecture model which allowed more entrepreneurial partnerships to happen and ensure a trajectory that will take it global. The Nose and Partners identity is based on tactility without the fuzz. Charmingly straightforward and one that plays around with augmented reality and the realm of invisible luxury. Above all this, Nose and Partners now is a company that is a trusted partner for the world’s leading hotels, restaurants, retail and interior designers.

Office for mission & vision, look & feel.


We are Containr Affairs, an office for mission & vision, look & feel. Our team of creatives think, make and build for bright entrepreneurs and marketing executives who want to take the lead and change the face of the boardroom. Whatever position your brand is currently in, we help you identify where to go next.

Acclaimed for three practice areas, we work as follows:

Compass. We start by researching cultural shifts that map out the universe your business plays in and how this affects your actions. We connect with your ambitions through conversation before (re)shaping your brand fundamentals, which will lead to clarity, underline culture and foster your ambitions.

Creation. Your brand is a sum of all parts. How it looks and feels. How it talks and sounds, and how it tastes and smells. In this phase we bring fundamentals to life and create you a proper stage performance. Our studio executes creativity without boundaries, to make sure your story is admired on paper, on screen and in-store.

Content. For brands who need to stay relevant on a daily basis, our studio offers high quality and fast production of brand journalism, imagery and graphic design across all channels.

Since 2001 we have delivered results for bars, bodegas and boutique hotels, beer, booze and beverage brands, buildings and building companies, beauty brands and bespoke perfume houses. With most of our clients we have built lasting relationships. Others even became partners in business.

Talk to us about your next move.


Brand creation · Brand transformation · Brand strategy · Brand naming · Storytelling · Identity design · Campaigning · Brand activation · Packaging · Digital design · Brand journalism · Branding · Concepting · Imagery production · Spatial design · Web development

New business

Partnership for us starts with understanding each other and having conversations. We listen to clients' needs, asking questions about their ambitions and understanding where they want to go so we can create an informed approach.
Get in touch to discover where to go next

+31 10 42 54 997

studio containr affairs

Contaínr Affaìrs


Goudsesingel 208
3011 KD Rotterdam
The Netherlands


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