Magnum might be the most famous ice cream brand in the world. Available in sticks, tubs and bites, the ice cold snacks of indulgence are what most people grew up with and still order when they reach old age. A real summer treat.
Champions in chocolate indulgence
Containr Affairs has had an ongoing relationship with Unilever’s high-end ice cream brand, Magnum, since 2013. For more than 25 years, Magnum has remained the undisputed champion in chocolate indulgence.
Magnum Pleasure Store
Our first assignment was to develop the Magnum Pleasure Store in Amsterdam. A retail execution where people got the opportunity to create their own personalized chocolate ice cream creation, step by step from the coating to the toppings, assisted by specially trained ice cream specialists.
A better execution
Extensive research and analysis of past Magnum Store executions worldwide gave us valuable insights in order to achieve bigger results. This, combined with our experience within the beverage industry resulted in a workflow which improved service level and speed.
A new standard
In just three months’ time over 70.000 ice creams were sold, worldwide sales records were broken and a new international standard was set. Due to its tremendous success and popularity, we created various spin-offs for the Bijenkorf department store, Schiphol Airport and Pathe cinemas.
‘Containr Affairs has been a spectacular partner in creating a new world-class experience with our Magnum Pleasure Store in Amsterdam. Their creativity, combined expertise in retail execution and superb brand activation knowledge created a huge success which has resulted in roll-outs to various key customers. If you work with Containr you can be sure you’ll get a very high quality level execution which will result in a measurable increase in consumer brand preference.’
— Joost Houben, Marketing Director Refreshment Unilever Benelux
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