Read our manifest
Year
2013 - 2016
Client
Magnum
Type
Brand Strategy
Branding
Scenography
Spatial Design
Credits
Mathilde Karrer
Roverdi

The supermarket luxury brand.

Containr Affairs has had an ongoing relationship with Unilever’s high-end ice cream brand, Magnum, since 2013. For more than 25 years, Magnum has remained the undisputed champion in chocolate indulgence.

Magnum Pleasure Store
Our first assignment was to develop the Magnum Pleasure Store in Amsterdam. A retail execution where people got the opportunity to create their own personalized chocolate ice cream creation, step by step from the coating to the toppings, assisted by specially trained ice cream specialists.

A better execution
Extensive research and analysis of past Magnum Store executions worldwide gave us valuable insights in order to achieve bigger results.  This, combined with our experience within the beverage industry resulted in a workflow which improved service level and speed.

A new standard
In just three months’ time over 70.000 ice creams were sold, worldwide sales records were broken and a new international standard was set. Due to its tremendous success and popularity, we created various spin-offs for the Bijenkorf department store, Schiphol Airport and Pathe cinemas.

A strategy driven agency championing food, beverage and hospitality industries

 

We interweave brand strategy, branding and spatial surroundings into multidimensional statements. By triggering business ambitions and visual aesthetics in equal measures, we enable boutique brands and multinationals to take the lead in this ever-evolving landscape. Since 2001 we have focused on the premium food, beverage and hospitality industry, creating from bottle designs to brand names, bars, books, boutique hotels and everything in between. These insights and experiences drawn us into innovation- related industries, which now have become a second nature to us.

Services

Creative Direction · Packaging · Scenography · Spatial Design · Branding · Digital · Identity Development · Concepting · Art Direction · Brand Strategy

For further inquiries
feel free to contact us at

Contaínr Affaìrs
Stationsplein 45
3013 AK Rotterdam
+3110-4254997
mail@containraffairs.com