Read our manifest
2013 - 2016
Brand Strategy
Spatial Design
Mathilde Karrer

The supermarket luxury brand.

Containr Affairs has had an ongoing relationship with Unilever’s high-end ice cream brand, Magnum, since 2013. For more than 25 years, Magnum has remained the undisputed champion in chocolate indulgence.

Magnum Pleasure Store
Our first assignment was to develop the Magnum Pleasure Store in Amsterdam. A retail execution where people got the opportunity to create their own personalized chocolate ice cream creation, step by step from the coating to the toppings, assisted by specially trained ice cream specialists.

A better execution
Extensive research and analysis of past Magnum Store executions worldwide gave us valuable insights in order to achieve bigger results.  This, combined with our experience within the beverage industry resulted in a workflow which improved service level and speed.

Contaínr Affaìrs has been a spectacular partner in creating a new world-class experience. Their creativity, combined expertise in retail execution and superb brand activation knowledge created a huge success which has resulted in roll-outs to various key customers. If you work with them you can be sure you’ll get a very high quality level execution and measurable increase in consumer brand preference.
Joost Houben — Marketing Director

A new standard
In just three months’ time over 70.000 ice creams were sold, worldwide sales records were broken and a new international standard was set. Due to its tremendous success and popularity, we created various spin-offs for the Bijenkorf department store, Schiphol Airport and Pathe cinemas.

A strategy driven agency championing food, beverage and hospitality industries


We interweave brand strategy, branding and spatial surroundings into multidimensional statements. By triggering business ambitions and visual aesthetics in equal measures, we enable boutique brands and multinationals to take the lead in this ever-evolving landscape. Since 2001 we have focused on the premium food, beverage and hospitality industry, creating from bottle designs to brand names, bars, books, boutique hotels and everything in between. These insights and experiences drawn us into innovation- related industries, which now have become a second nature to us.


Creative Direction · Packaging · Scenography · Spatial Design · Branding · Digital · Identity Development · Concepting · Art Direction · Brand Strategy · Web development

For further inquiries feel free to contact us at

Contaínr Affaìrs
Goudsesingel 208
3011 KD Rotterdam
The Netherlands
+31 10 42 54 997