Creating a supermarket luxury brand.
Intro Insight Idea Impact
World famous ice cream

Magnum might be the most famous ice cream brand in the world. Available in sticks, tubs and bites, the ice cold snacks of indulgence are what most people grew up with and still order when they reach old age. A real summer treat.

2013 - 2016 Brand strategy - Brand activation - Spatial design

Champions in chocolate indulgence
Containr Affairs has had an ongoing relationship with Unilever’s high-end ice cream brand, Magnum, since 2013. For more than 25 years, Magnum has remained the undisputed champion in chocolate indulgence.

Magnum Pleasure Store
Our first assignment was to develop the Magnum Pleasure Store in Amsterdam. A retail execution where people got the opportunity to create their own personalized chocolate ice cream creation, step by step from the coating to the toppings, assisted by specially trained ice cream specialists.

A better execution
Extensive research and analysis of past Magnum Store executions worldwide gave us valuable insights in order to achieve bigger results. This, combined with our experience within the beverage industry resulted in a workflow which improved service level and speed.

A new standard
In just three months’ time over 70.000 ice creams were sold, worldwide sales records were broken and a new international standard was set. Due to its tremendous success and popularity, we created various spin-offs for the Bijenkorf department store, Schiphol Airport and Pathe cinemas.

‘Containr Affairs has been a spectacular partner in creating a new world-class experience with our Magnum Pleasure Store in Amsterdam. Their creativity, combined expertise in retail execution and superb brand activation knowledge created a huge success which has resulted in roll-outs to various key customers. If you work with Containr you can be sure you’ll get a very high quality level execution which will result in a measurable increase in consumer brand preference.’

— Joost Houben, Marketing Director Refreshment Unilever Benelux

Office for mission & vision, look & feel.


We are Containr Affairs, an office for mission & vision, look & feel. Our team of creatives think, make and build for bright entrepreneurs and marketing executives who want to take the lead and change the face of the boardroom. Whatever position your brand is currently in, we help you identify where to go next.

Acclaimed for three practice areas, we work as follows:

Compass. We start by researching cultural shifts that map out the universe your business plays in and how this affects your actions. We connect with your ambitions through conversation before (re)shaping your brand fundamentals, which will lead to clarity, underline culture and foster your ambitions.

Creation. Your brand is a sum of all parts. How it looks and feels. How it talks and sounds, and how it tastes and smells. In this phase we bring fundamentals to life and create you a proper stage performance. Our studio executes creativity without boundaries, to make sure your story is admired on paper, on screen and in-store.

Content. For brands who need to stay relevant on a daily basis, our studio offers high quality and fast production of brand journalism, imagery and graphic design across all channels.

Since 2001 we have delivered results for bars, bodegas and boutique hotels, beer, booze and beverage brands, buildings and building companies, beauty brands and bespoke perfume houses. With most of our clients we have built lasting relationships. Others even became partners in business.

Talk to us about your next move.


Brand creation · Brand transformation · Brand strategy · Brand naming · Storytelling · Identity design · Campaigning · Brand activation · Packaging · Digital design · Brand journalism · Branding · Concepting · Imagery production · Spatial design · Web development

New business

Partnership for us starts with understanding each other and having conversations. We listen to clients' needs, asking questions about their ambitions and understanding where they want to go so we can create an informed approach.
Get in touch to discover where to go next

+31 10 42 54 997

studio containr affairs

Contaínr Affaìrs


Goudsesingel 208
3011 KD Rotterdam
The Netherlands


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