The supermarket luxury brand.
Magnum Pleasure Store
Our first assignment was to develop the Magnum Pleasure Store in Amsterdam. A retail execution where people got the opportunity to create their own personalized chocolate ice cream creation, step by step from the coating to the toppings, assisted by specially trained ice cream specialists.
A better execution
Extensive research and analysis of past Magnum Store executions worldwide gave us valuable insights in order to achieve bigger results. This, combined with our experience within the beverage industry resulted in a workflow which improved service level and speed.
A new standard
In just three months’ time over 70.000 ice creams were sold, worldwide sales records were broken and a new international standard was set. Due to its tremendous success and popularity, we created various spin-offs for the Bijenkorf department store, Schiphol Airport and Pathe cinemas.