2019 - Ongoing
Brand strategy
Web development
Randy Ruiter

Propelling the sustainability of mastership

Labour becomes more and more expensive, skilled workers are hard to come by and a veil of distrust hangs over the construction industry. For Leertouwer — a family business — it’s a necessity to rise above it and preach what they’ve practised for generations: being master painters. The strength lies in its workers. It’s a business of highly skilled craftsmen loyal to the company that value quality and have compassion for the process and all the stakeholders involved.

Modern craftsmanship

The message of craftsmanship is shown in different layers. The logo has a modern vintage look with the wide spaced Gill Sans lettering in all caps and the wordmark supported by the tagline and the year of establishment. A second version of the logo even shows the address of the business adding another information layer. A paint stroke is also a branding element emphasising craftsmanship. The orange stroke can be combined with the logo for extra context.

Vintage inspired

The stationary design is a blueprint for all items. The vintage inspired layout complements the logo seamlessly. Especially in the letterhead. The logo is centred horizontally and vertically in the header space. On the left and right of the logo the company info is also centred horizontally at the top of the page hovering in the space above the logo. This ensures a layout fitting a company of craftsmen.

Sociability is key

While the logo and workers radiate craftsmanship, expertise, style and dedication, the social aspect is just as important. Even simple messages like ‘wet paint’ are carefully designed to fit the brand’s identity. It shows the ownership Leertouwer likes to take in their work and the clarity they want to send out towards stakeholders involved.

A partner to make your mission reality.


We are Containr Affairs, an office for strategy and branding. Our team of creatives think, make and build for bright entrepreneurs and marketing executives who want to take the lead and change the face of the boardroom. Whatever position your brand is currently in, we help you identify where to go next.

Acclaimed for three practice areas, we work as follows:

Compass. We start by researching cultural shifts that map out the universe your business plays in and how this affects your actions. We connect with your ambitions through conversation before (re)shaping your brand fundamentals, which will lead to clarity, underline culture and foster your ambitions.

Creation. Your brand is a sum of all parts. How it looks and feels. How it talks and sounds, and how it tastes and smells. In this phase we bring fundamentals to life and create you a proper stage performance. Our studio executes creativity without boundaries, to make sure your story is admired on paper, on screen and in-store.

Content. For brands who need to stay relevant on a daily basis, our studio offers high quality and fast production of brand journalism, imagery and graphic design across all channels.

Since 2001 we have delivered results for bars, bodegas and boutique hotels, beer, booze and beverage brands, buildings and building companies, beauty brands and bespoke perfume houses. With most of our clients we have built lasting relationships. Others even became partners in business.

Talk to us about your next move.


Packaging · Brand strategy · Brand activation · Brand creation · Brand journalism · Identity design · Brand transformation · Branding · Concepting · Digital design · Imagery production · Spatial design · Web development

For further inquiries feel free to contact us at

Contaínr Affaìrs
Goudsesingel 208
3011 KD Rotterdam
The Netherlands
+31 10 42 54 997