Propelling the sustainability of mastership
The message of craftsmanship is shown in different layers. The logo has a modern vintage look with the wide spaced Gill Sans lettering in all caps and the wordmark supported by the tagline and the year of establishment. A second version of the logo even shows the address of the business adding another information layer. A paint stroke is also a branding element emphasising craftsmanship. The orange stroke can be combined with the logo for extra context.
The stationary design is a blueprint for all items. The vintage inspired layout complements the logo seamlessly. Especially in the letterhead. The logo is centred horizontally and vertically in the header space. On the left and right of the logo the company info is also centred horizontally at the top of the page hovering in the space above the logo. This ensures a layout fitting a company of craftsmen.
Sociability is key
While the logo and workers radiate craftsmanship, expertise, style and dedication, the social aspect is just as important. Even simple messages like ‘wet paint’ are carefully designed to fit the brand’s identity. It shows the ownership Leertouwer likes to take in their work and the clarity they want to send out towards stakeholders involved.