Read our manifest
Year
2018 - ongoing
Client
Indonesia
Type
Brand strategy
Brand identity
Branding
Imagery
Spatial branding
Credits
Titia Hahne
Sophia van den Hoek
Floris Zegwaard
Studio Olivier

Redefining an old classic into a modern food brand.

Restaurant Indonesia started its story back in 1975. Now, over 40 years onwards and still family run, the establishment has become a true icon and piece of history within Rotterdam. Generation after generation has been served all the authentic, vibrant and fresh dishes that the beautiful archipelago of Indonesia has to offer.

Makan Makan Yummy Yummy
Our vision was to create an immersive brand narrative that flowed flawlessly between the food culture and distinctive ambience. The brand identity was fashioned in homage to the history and beautiful design of the overseas airmail sent between the world and the Dutch East Indies.

A nod to an ancient crafts
The font was designed to deepen this connection – a modern interpretation of the typefaces you would encounter on the stamps, official documents and vignettes. We were able to transform simple packaging into a true gift for consumers. For the spatial design, we focused on creating relaxed spaces, like Indonesian Warungs, accompanied by a monochromatic colour palette fundamental to the overall identity. The refined interior combined cues from colonial craftwork with clean and contemporary lines and finishes. Simultaneously avoiding cliches and respecting the beauty of the past.

I worked with a couple of agencies, but Containr produced the most standout creative work. Our customers are overwhelmingly positive about our brand. They offer a personal touch, have a great understanding of what a client needs and are able to translate this into genius designs. A rare combination!

Wai Man Lo — Founder

Introducing the cuisine to future fans
Our partnership with Restaurant Indonesia has only begun as we continue to highlight the uniqueness and history of the establishment whilst giving it a modern twist. After the Foodhallen Rotterdam and Coolsingel Rotterdam, the concept is currently being prepared for further expansion.

A partner to make your mission reality.

 

We are Containr Affairs, an office for strategy and branding. Our team of creatives think, make and build for bright entrepreneurs and marketing executives who want to take the lead and change the face of the boardroom. Whatever position your brand is currently in, we help you identify where to go next.

Acclaimed for three practice areas, we work as follows:

Compass. We start by researching cultural shifts that map out the universe your business plays in and how this affects your actions. We connect with your ambitions through conversation before (re)shaping your brand fundamentals, which will lead to clarity, underline culture and foster your ambitions.

Creation. Your brand is a sum of all parts. How it looks and feels. How it talks and sounds, and how it tastes and smells. In this phase we bring fundamentals to life and create you a proper stage performance. Our studio executes creativity without boundaries, to make sure your story is admired on paper, on screen and in-store.

Content. For brands who need to stay relevant on a daily basis, our studio offers high quality and fast production of brand journalism, imagery and graphic design across all channels.

Since 2001 we have delivered results for bars, bodegas and boutique hotels, beer, booze and beverage brands, buildings and building companies, beauty brands and bespoke perfume houses. With most of our clients we have built lasting relationships. Others even became partners in business.

Talk to us about your next move.

Services

Brand strategy · Brand activation · Brand creation · Brand journalism · Brand identity · Brand transformation · Branding · Concepting · Digital · Imagery · Spatial branding · Web development

For further inquiries feel free to contact us at

Contaínr Affaìrs
Goudsesingel 208
3011 KD Rotterdam
The Netherlands
+31 10 42 54 997
mail@containraffairs.com

 

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