Read our manifest
Year
2018 - ongoing
Client
Indonesia
Type
Art Direction
Brand Strategy
Branding
Creative Direction
Identity Development
Packaging
Spatial Design
Credits
Titia Hahne
Sophia van den Hoek
Floris Zegwaard
Studio Olivier

Makan Makan Yummy Yummy

Restaurant Indonesia started its story back in 1975. Now, over 40 years onwards and still family run, the establishment has become a true icon and piece of history within Rotterdam. Generation after generation has been served all the authentic, vibrant and fresh dishes that the beautiful archipelago of Indonesia has to offer.

Makan Makan Yummy Yummy
Our vision was to create an immersive brand narrative that flowed flawlessly between the food culture and distinctive ambience. The brand identity was fashioned in homage to the history and beautiful design of the overseas airmail sent between the world and the Dutch East Indies.

A nod to an ancient crafts
The font was designed to deepen this connection – a modern interpretation of the typefaces you would encounter on the stamps, official documents and vignettes. We were able to transform simple packaging into a true gift for consumers. For the spatial design, we focused on creating relaxed spaces, like Indonesian Warungs, accompanied by a monochromatic colour palette fundamental to the overall identity. The refined interior combined cues from colonial craftwork with clean and contemporary lines and finishes. Simultaneously avoiding cliches and respecting the beauty of the past.

I worked with a couple of agencies, but Containr produced the most standout creative work. Our customers are overwhelmingly positive about our brand. They offer a personal touch, have a great understanding of what a client needs and are able to translate this into genius designs. A rare combination!
Wai Man Lo - founder Indonesia

Introducing the cuisine to future fans
Our partnership with Restaurant Indonesia has only begun as we continue to highlight the uniqueness and history of the establishment whilst giving it a modern twist. After the Foodhallen Rotterdam and Coolsingel Rotterdam, the concept is currently being prepared for further expansion.

A strategy driven agency championing food, beverage and hospitality industries

 

We interweave brand strategy, branding and spatial surroundings into multidimensional statements. By triggering business ambitions and visual aesthetics in equal measures, we enable boutique brands and multinationals to take the lead in this ever-evolving landscape. Since 2001 we have focused on the premium food, beverage and hospitality industry, creating from bottle designs to brand names, bars, books, boutique hotels and everything in between. These insights and experiences drawn us into innovation- related industries, which now have become a second nature to us.

Services

Creative Direction · Packaging · Scenography · Spatial Design · Branding · Digital · Identity Development · Concepting · Art Direction · Brand Strategy

For further inquiries
feel free to contact us at

Contaínr Affaìrs
Stationsplein 45
3013 AK Rotterdam
+3110-4254997
mail@containraffairs.com