Herman Jansen is a family-owned distillery located in Schiedam, the Netherlands, that has been producing spirits since 1777. Over seven generations the originally small Dutch Jenever distillery has transformed into a global company, offering a modern range of premium spirits enjoyed throughout the world.
World Class distiller
Experiencing many successes over the years including most recently in 2012 being awarded the honorable Distillery of the Year as well as the prestigious classification of World Class Distillery.
The House of Herman Jansen
Containr Affairs was chosen to deliver a unique strategy and brand identity to a new premium portfolio of fine spirits and liqueurs, made in collaboration with partners, and thus the ambitious idea of “The House of Herman Jansen” was born.
Old traditions. New ambitions.
Our starting point was to create a pay-off that reflected the company’s outstanding product knowledge and willingness to collaborate: “Dedicated craftsmanship, Harvesting collaborations” created a pleasant contrast between ‘old traditions’ and ‘new ambitions’.
Modernizing the craft
The visual language of the House has always been based on modernizing the craft of distilling. Over the years, we have developed numerous brand strategies, brand identities and multiple campaigns to bring the umbrella brands to life. To this day Containr Affairs is still contributing to the expansion of this ambitious global distilling company.