Read our manifest
Year
2018 - ongoing
Client
Fïnley
Type
Art Direction
Brand Strategy
Concepting
Creative Direction
Digital
Identity Development
Credits
Britt Guns
Roos van Rij
Mees van den Eckhard
Michelle Duijn

Simple, Social & Sophisticated.

Finley is a refreshing, non-alcoholic, and low-calorie beverage that is relatively new to an up and coming segment. With ambitious goals in mind, a massive relaunch in the Dutch market was planned for 2019 focusing on the hospitality industry. Their key objective was to build brand awareness and eventually become the drink of choice for adults in bars and restaurants.

Seasonal Stories
Containr Affairs was charged with the mission of introducing the brand to consumers and in 17,000 Dutch establishments in the hospitality industry. In direct competition with well-established multinationals, we chose to move Finley past the traditional intrinsic heritage and ‘naturalness’ claims in another direction. Focusing on an emotional rather than a product-driven approach driven by consumer insight allowing for seasonality, new drinking occasions and plenty of personality.

Flow of Fashion
We decided to draw inspiration from the fashion industry – a true master of storytelling – to influence our approach. We saw a big opportunity to match Finley with the ‘flow of fashion’ by creating seasonal themes that correspond to the Spring/Summer and Autumn/Winter seasons – emphasizing both sunny outdoor lifestyles and cosy winters indoors. Thus enabling us to highlight specific social and drinking occasions.

Simple. Social. Sophisticated
We matched this aspirational and sophisticated imagery with irresistible editorials that tell real and relatable stories, done the Fïnley way: Simple, Social and Sophisticated. Each of them unravelled across a multitude of media channels. Building brand credentials whilst acting as an engine to new product launches. Season after Season.

Substantial success
The relaunch is proven to be very successful. The whole range experienced growth with 9.5% and is sold in 20.000 outlets throughout the Netherlands in its first year. Furthermore Finley has grown 92.6% in volume versus 2017 and the brand awareness has increased with more than 8.7% to 36.7%

A strategy driven agency championing food, beverage and hospitality industries

 

We interweave brand strategy, branding and spatial surroundings into multidimensional statements. By triggering business ambitions and visual aesthetics in equal measures, we enable boutique brands and multinationals to take the lead in this ever-evolving landscape. Since 2001 we have focused on the premium food, beverage and hospitality industry, creating from bottle designs to brand names, bars, books, boutique hotels and everything in between. These insights and experiences drawn us into innovation- related industries, which now have become a second nature to us.

Services

Creative Direction · Packaging · Scenography · Spatial Design · Branding · Digital · Identity Development · Concepting · Art Direction · Brand Strategy

For further inquiries
feel free to contact us at

Contaínr Affaìrs
Stationsplein 45
3013 AK Rotterdam
+3110-4254997
mail@containraffairs.com