Relaunch of a beautiful soda brand.
Intro Insight Idea Impact
New kid in town

Finley is a refreshing, non-alcoholic, and low-calorie beverage. With ambitious goals in mind, a massive relaunch in the Dutch market was planned for 2019 focusing on the hospitality industry. Their key objective was to build brand awareness and eventually become the drink of choice for adults in bars and restaurants.

2018 Brand strategy - Identity design - Campaigning - Imagery production

Seasonal Stories
Containr Affairs was charged with the mission of introducing the brand to consumers and in 17,000 Dutch establishments in the hospitality industry. In direct competition with well-established multinationals, we chose to move Finley past the traditional intrinsic heritage and ‘naturalness’ claims in another direction. Focusing on an emotional rather than a product-driven approach driven by consumer insight allowing for seasonality, new drinking occasions and plenty of personality.

Flow of Fashion
We decided to draw inspiration from the fashion industry to influence our approach. We saw a big opportunity by creating seasonal themes that correspond to the Spring/Summer and Autumn/Winter seasons – emphasizing both sunny outdoor lifestyles and cozy winters indoors. Thus enabling us to highlight specific social and drinking occasions.

Simple. Social. Sophisticated.
We matched this aspirational and sophisticated imagery with irresistible editorials that tell real and relatable stories, done the Fïnley way: Simple, Social and Sophisticated. Each of them unraveled across a multitude of media channels. Building brand credentials whilst acting as an engine to new product launches. Season after Season.

Substantial success
The relaunch is proven to be very successful. The whole range experienced growth with 9.5% and was sold in 20.000 outlets throughout the Netherlands in its first year. Furthermore Finley has grown 92.6% in volume versus 2017 and the brand awareness has increased with more than 8.7% to 36.7%.

Office for mission & vision, look & feel.


We are Containr Affairs, an office for mission & vision, look & feel. Our team of creatives think, make and build for bright entrepreneurs and marketing executives who want to take the lead and change the face of the boardroom. Whatever position your brand is currently in, we help you identify where to go next.

Acclaimed for three practice areas, we work as follows:

Compass. We start by researching cultural shifts that map out the universe your business plays in and how this affects your actions. We connect with your ambitions through conversation before (re)shaping your brand fundamentals, which will lead to clarity, underline culture and foster your ambitions.

Creation. Your brand is a sum of all parts. How it looks and feels. How it talks and sounds, and how it tastes and smells. In this phase we bring fundamentals to life and create you a proper stage performance. Our studio executes creativity without boundaries, to make sure your story is admired on paper, on screen and in-store.

Content. For brands who need to stay relevant on a daily basis, our studio offers high quality and fast production of brand journalism, imagery and graphic design across all channels.

Since 2001 we have delivered results for bars, bodegas and boutique hotels, beer, booze and beverage brands, buildings and building companies, beauty brands and bespoke perfume houses. With most of our clients we have built lasting relationships. Others even became partners in business.

Talk to us about your next move.


Brand creation · Brand transformation · Brand strategy · Brand naming · Storytelling · Identity design · Campaigning · Brand activation · Packaging · Digital design · Brand journalism · Branding · Concepting · Imagery production · Spatial design · Web development

New business

Partnership for us starts with understanding each other and having conversations. We listen to clients' needs, asking questions about their ambitions and understanding where they want to go so we can create an informed approach.
Get in touch to discover where to go next

+31 10 42 54 997

studio containr affairs

Contaínr Affaìrs


Goudsesingel 208
3011 KD Rotterdam
The Netherlands


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