Read our manifest
Year
2013 - Ongoing
Type
Art Direction
Brand Strategy
Branding
Concepting
Creative Direction
Identity Development
Credits
Florine van Rees
Koers von Cremer
Grndpa

Dutch Courage, Indonesian Spirit.

Real stories The Bobby’s Dry Gin brand was developed in close collaboration with the founders. The brand's heart and soul stem from the dream of two grandsons to teleport their grandfathers’ original jenever recipe into a modern gin.

Real stories

The Bobby’s Dry Gin brand was developed in close collaboration with the founders. The brand’s heart and soul stem from the dream of two grandsons to teleport their grandfathers’ original jenever recipe into a modern gin.

A distinctive bottle

Our first mission was to redesign the classic ‘kruik’ bottle for the 21st century. We fashioned a completely new design made of smoked glass, screen printed with a traditional Ikat pattern and signed with the slogan ‘Dutch Courage, Indonesian Spirit’. The bottle itself had to be distinctive and iconic enough to tell its own story even in the smallest and loudest of bars.

Take on the big boys, one drink at a time

Bobby’s has, in its five years of existence, found a sweet spot in the overcrowded gin market. Now sold in more than 32 countries worldwide it remains instantly recognizable by its distinctive taste, modern look and intriguing brand story. In January 2019 we shaped a challenging new three-year strategy.

I have worked with Contaínr Affaìrs for over 15 years. Their key strength lies in the ability to translate a briefing into a practical execution with a business entrepreneurial mindset. They truly excel in design, especially packaging and are highly experienced in strategy. 
Thom Bartelse — CEO

From Holy Spirit to free spirit

We recognized that Dutch Courage Indonesian Spirit has brought Bobby’s far. However, somewhere along the road the potential of the —Spirit— was forgotten. The brand is stuffed with interesting stories, we opened up a new language which enables to activate new codes and celebrating rituals. Centered around the word Spirit, the brand is able to communicatie the bare fundamentals as well as complete freestyling.

A strategy driven agency championing food, beverage and hospitality industries

 

We interweave brand strategy, branding and spatial surroundings into multidimensional statements. By triggering business ambitions and visual aesthetics in equal measures, we enable boutique brands and multinationals to take the lead in this ever-evolving landscape. Since 2001 we have focused on the premium food, beverage and hospitality industry, creating from bottle designs to brand names, bars, books, boutique hotels and everything in between. These insights and experiences drawn us into innovation- related industries, which now have become a second nature to us.

Services

Creative Direction · Packaging · Scenography · Spatial Design · Branding · Digital · Identity Development · Concepting · Art Direction · Brand Strategy

For further inquiries
feel free to contact us at

Contaínr Affaìrs
Goudsesingel 208
3011 KD Rotterdam
The Netherlands

+31 10 42 54 997
mail@containraffairs.com