Our long-lasting partnership with the Bacardi Martini Company dates back to 2002. Over the years we have created numerous concepts, activations and spatial branding projects for Bacardi and subsidiaries.
La familia de Bacardi
Passion, generosity and ambition were quintessential characteristics of Bacardi employees, which the company recognised as extended family. Their loyalty towards each other in challenging times — such as when the company was banned from Cuba, its home country— is the reason that the company still thrives to this day.
Casa Bacardi
This sparked the creation of Casa Bacardi; a community-driven platform that also included a physical location where one could meet new friends that could go on to become family. Bacardi’s motherland, Cuba, was inspired to expand the concept of ‘family’ to all areas of the company including private dinners, book and album launches, exhibitions and much more.
Clandestine Cocktail Clinics
Moreover, in order to also enrich their relationship with consumers, we developed the ‘Clandestine Cocktail Clinics’. The workshops toured across the country and became, alongside the Casa Bacardi, one of the three most acclaimed Bacardi brand activations worldwide.
Bespoke spatial branding
Contaínr Affaìrs has continued to create bespoke work from product design to spatial branding for top international restaurants and bars as well as other brands from the Bacardi Company. For the Mr Porter venue inside the W Hotel Amsterdam we have developed restorative trolleys serving delicious Grey Goose Bloody Mary’s.
Another highlight was the total branding approach for the complete Bacardi portfolio inside the ADAM Tower. Here we designed and produced custom-made solutions for Bacardi x the SHELTER, Bombay Sapphire x THE LOFT, Grey Goose x MADAM and the complete premium whiskey portfolio for ADAM & CO.
