Read our manifest
2002 - Ongoing
Brand Strategy
Creative Direction
Joachim Baan
Part of Something

Guests order drinks, we serve them rituals

Our long-lasting partnership with the Bacardi Martini Company dates back to 2002. Over the years we have created numerous concepts, activations and spatial branding projects for Bacardi and subsidiaries. Passion, generosity and ambition were quintessential characteristics of Bacardi employees, which the company recognised as extended family. Their loyalty towards each other in challenging times — such as when the company was banned from Cuba, its home country— is the reason that the company still thrives to this day.

Casa Bacardi
This sparked the creation of Casa Bacardi; a community-driven platform that also included a physical location where one could meet new friends that could go on to become family. Bacardi’s motherland, Cuba, inspired of expanding the concept of ‘family’ to all areas of the company including private dinners, book and album launches, exhibitions and much more.

Clandestine Cocktail Clinics

Moreover, in order to also enrich their relationship with consumers, we developed the ‘Clandestine Cocktail Clinics’. The workshops toured across the country and became, alongside the Casa Bacardi, one of the three most acclaimed Bacardi brand activations worldwide. 

W Hotel Amsterdam

Contaínr Affaìrs has continued to create bespoke work ranging from product design to spatial branding for top international restaurants and bars as well as other brands from the Bacardi Company. For the Mr Porter venue inside the W Hotel Amsterdam we have developed restorative trolleys serving delicious Grey Goose Bloody Mary’s. 

ADAM Tower

Another highlight was the total branding approach for the complete Bacardi portfolio inside the ADAM Tower. Here we designed and produced custom-made solutions for Bacardi x the SHELTER, Bombay Sapphire x THE LOFT, Grey Goose x MADAM and the complete premium whiskey portfolio for ADAM & CO. 

A strategy driven agency championing food, beverage and hospitality industries


We interweave brand strategy, branding and spatial surroundings into multidimensional statements. By triggering business ambitions and visual aesthetics in equal measures, we enable boutique brands and multinationals to take the lead in this ever-evolving landscape. Since 2001 we have focused on the premium food, beverage and hospitality industry, creating from bottle designs to brand names, bars, books, boutique hotels and everything in between. These insights and experiences drawn us into innovation- related industries, which now have become a second nature to us.


Creative Direction · Packaging · Scenography · Spatial Design · Branding · Digital · Identity Development · Concepting · Art Direction · Brand Strategy · Web development

For further inquiries feel free to contact us at

Contaínr Affaìrs
Goudsesingel 208
3011 KD Rotterdam
The Netherlands
+31 10 42 54 997