2002 - Ongoing
Brand strategy
Joachim Baan
Part of Something

Guests order drinks, we serve them rituals

Our long-lasting partnership with the Bacardi Martini Company dates back to 2002. Over the years we have created numerous concepts, activations and spatial branding projects for Bacardi and subsidiaries. Passion, generosity and ambition were quintessential characteristics of Bacardi employees, which the company recognised as extended family. Their loyalty towards each other in challenging times — such as when the company was banned from Cuba, its home country— is the reason that the company still thrives to this day.

Casa Bacardi
This sparked the creation of Casa Bacardi; a community-driven platform that also included a physical location where one could meet new friends that could go on to become family. Bacardi’s motherland, Cuba, inspired of expanding the concept of ‘family’ to all areas of the company including private dinners, book and album launches, exhibitions and much more.

Clandestine Cocktail Clinics

Moreover, in order to also enrich their relationship with consumers, we developed the ‘Clandestine Cocktail Clinics’. The workshops toured across the country and became, alongside the Casa Bacardi, one of the three most acclaimed Bacardi brand activations worldwide. 

W Hotel Amsterdam

Contaínr Affaìrs has continued to create bespoke work ranging from product design to spatial branding for top international restaurants and bars as well as other brands from the Bacardi Company. For the Mr Porter venue inside the W Hotel Amsterdam we have developed restorative trolleys serving delicious Grey Goose Bloody Mary’s. 

ADAM Tower

Another highlight was the total branding approach for the complete Bacardi portfolio inside the ADAM Tower. Here we designed and produced custom-made solutions for Bacardi x the SHELTER, Bombay Sapphire x THE LOFT, Grey Goose x MADAM and the complete premium whiskey portfolio for ADAM & CO. 

A partner to make your mission reality.


We are Containr Affairs, an office for strategy and branding. Our team of creatives think, make and build for bright entrepreneurs and marketing executives who want to take the lead and change the face of the boardroom. Whatever position your brand is currently in, we help you identify where to go next.

Acclaimed for three practice areas, we work as follows:

Compass. We start by researching cultural shifts that map out the universe your business plays in and how this affects your actions. We connect with your ambitions through conversation before (re)shaping your brand fundamentals, which will lead to clarity, underline culture and foster your ambitions.

Creation. Your brand is a sum of all parts. How it looks and feels. How it talks and sounds, and how it tastes and smells. In this phase we bring fundamentals to life and create you a proper stage performance. Our studio executes creativity without boundaries, to make sure your story is admired on paper, on screen and in-store.

Content. For brands who need to stay relevant on a daily basis, our studio offers high quality and fast production of brand journalism, imagery and graphic design across all channels.

Since 2001 we have delivered results for bars, bodegas and boutique hotels, beer, booze and beverage brands, buildings and building companies, beauty brands and bespoke perfume houses. With most of our clients we have built lasting relationships. Others even became partners in business.

Talk to us about your next move.


Packaging · Brand strategy · Brand activation · Brand creation · Brand journalism · Identity design · Brand transformation · Branding · Concepting · Digital design · Imagery production · Spatial design · Web development

For further inquiries feel free to contact us at

Contaínr Affaìrs
Goudsesingel 208
3011 KD Rotterdam
The Netherlands
+31 10 42 54 997