Year
2017 - ongoing
Client
Type
Art Direction
Identity Development
Spatial Design
Identity Development
Spatial Design
Credits
IWT
Jaap Giessen
Jaap Giessen
From the heart of Mexico
Following the lifestyle and adventures of sock brand Alfredo Gonzales, this taqueria brings you all the great flavours from the heart of Mexico. Alfredo’s trails are hard to follow, but you can’t get closer than through the power of taste. Alfredo’s Taqueria offers the best in Mexican street- and comfort food, serious drinks and urban culture.
Spatial concept
Together with founder Dennis Ebeli we shaped the spatial concept by creating contrasting zones. The La Cocina area has that authentic mexican taco joint feel to it. Cosy and slightly chaotic, with lots of terracotta tiling and the characteristic light boxes. In the Bar Azul you can sit back and keep it real with a wide range of mezcals, cerveza’s and cocktails in a Ricardo Bofill inspired setting. El Piso Alto offers group experiences on the first floors’ living room.
