Read our manifest
2017 - ongoing
Art Direction
Identity Development
Spatial Design
Jaap Giessen

From the heart of Mexico

Following the lifestyle and adventures of sock brand Alfredo Gonzales, this taqueria brings you all the great flavours from the heart of Mexico. Alfredo’s trails are hard to follow, but you can’t get closer than through the power of taste. Alfredo’s Taqueria offers the best in Mexican street- and comfort food, serious drinks and urban culture.

Spatial concept

Together with founder Dennis Ebeli we shaped the spatial concept by creating contrasting zones. The La Cocina area has that authentic mexican taco joint feel to it. Cosy and slightly chaotic, with lots of terracotta tiling and the characteristic light boxes.  In the Bar Azul you can sit back and keep it real with a wide range of mezcals, cerveza’s and cocktails in a Ricardo Bofill inspired setting. El Piso Alto offers group experiences on the first floors’ living room. 

A strategy driven agency championing food, beverage and hospitality industries


We interweave brand strategy, branding and spatial surroundings into multidimensional statements. By triggering business ambitions and visual aesthetics in equal measures, we enable boutique brands and multinationals to take the lead in this ever-evolving landscape. Since 2001 we have focused on the premium food, beverage and hospitality industry, creating from bottle designs to brand names, bars, books, boutique hotels and everything in between. These insights and experiences drawn us into innovation- related industries, which now have become a second nature to us.


Creative Direction · Packaging · Scenography · Spatial Design · Branding · Digital · Identity Development · Concepting · Art Direction · Brand Strategy · Web development

For further inquiries feel free to contact us at

Contaínr Affaìrs
Goudsesingel 208
3011 KD Rotterdam
The Netherlands
+31 10 42 54 997