2017 - ongoing
Identity design
Spatial design
Jaap Giessen

Unknown to many, made legendary to some.

Following the lifestyle and adventures of sock brand Alfredo Gonzales, this taqueria brings you all the great flavours from the heart of Mexico. Alfredo’s trails are hard to follow, but you can’t get closer than through the power of taste. Alfredo’s Taqueria offers the best in Mexican street- and comfort food, serious drinks and urban culture.

Spatial concept

Together with founder Dennis Ebeli we shaped the spatial concept by creating contrasting zones. The La Cocina area has that authentic mexican taco joint feel to it. Cosy and slightly chaotic, with lots of terracotta tiling and the characteristic light boxes.  In the Bar Azul you can sit back and keep it real with a wide range of mezcals, cerveza’s and cocktails in a Ricardo Bofill inspired setting. El Piso Alto offers group experiences on the first floors’ living room. 

A partner to make your mission reality.


We are Containr Affairs, an office for strategy and branding. Our team of creatives think, make and build for bright entrepreneurs and marketing executives who want to take the lead and change the face of the boardroom. Whatever position your brand is currently in, we help you identify where to go next.

Acclaimed for three practice areas, we work as follows:

Compass. We start by researching cultural shifts that map out the universe your business plays in and how this affects your actions. We connect with your ambitions through conversation before (re)shaping your brand fundamentals, which will lead to clarity, underline culture and foster your ambitions.

Creation. Your brand is a sum of all parts. How it looks and feels. How it talks and sounds, and how it tastes and smells. In this phase we bring fundamentals to life and create you a proper stage performance. Our studio executes creativity without boundaries, to make sure your story is admired on paper, on screen and in-store.

Content. For brands who need to stay relevant on a daily basis, our studio offers high quality and fast production of brand journalism, imagery and graphic design across all channels.

Since 2001 we have delivered results for bars, bodegas and boutique hotels, beer, booze and beverage brands, buildings and building companies, beauty brands and bespoke perfume houses. With most of our clients we have built lasting relationships. Others even became partners in business.

Talk to us about your next move.


Packaging · Brand strategy · Brand activation · Brand creation · Brand journalism · Identity design · Brand transformation · Branding · Concepting · Digital design · Imagery production · Spatial design · Web development

For further inquiries feel free to contact us at

Contaínr Affaìrs
Goudsesingel 208
3011 KD Rotterdam
The Netherlands
+31 10 42 54 997